January 21, 2006
All rights to ‘Reggaeton,’ an original screenplay written by Albert Leon have been acquired by Sony BMG Music Entertainment. Sony BMG plans to produce the project, in conjunction with Jennifer Lopez’s Nuyorican Productions, through the recently launched SONY BMG Film.
‘Reggaeton,’ SONY BMG Film’s first feature, will be produced by Jennifer Lopez and Simon Fields for Nuyorican Productions and by Sofia Sondervan on behalf of SONY BMG Film.
The picture will be shot on location in New York and Puerto Rico with production expected to commence in Spring 2006.
‘Reggaeton’ is the story of Rob, a talented 21-year-old from the South Bronx whose dreams of hip-hop stardom are dashed when a run-in with local thugs makes him flee the city to hide in Puerto Rico with the father he never knew. There he finds love with a street-savvy local girl, CC, and discovers a new genre of music, a mix of hip-hop and reggae. The locals call it Reggaeton. Rob partners with his half brother, a DJ, and together they make groundbreaking strides and are poised to become Reggaeton stars. But, when a corrupt music producer “discovers” Rob and offers him a record deal that brings him and CC back to New York, a new conflict threatens his romance and his budding career.
‘Reggaeton’ is one of the most original scripts we’ve come across since we launched this division,” said Sofia Sondervan. “We expect it will attract a top-notch director and cast.”
“This project is a great way to launch SONY BMG Film,” said Andrew Lack, CEO, SONY BMG MUSIC ENTERTAINMENT. ‘Reggaeton’ perfectly meets our mandate to develop features that create a compelling blend of music and film.“
Hip-hop cultures most beautiful Puerto Rican - Jennifer Lopez commented, “This script is a perfect fit for us because not only is it a compelling story with great characters, but it also combines two elements that are very close to my heart — music and Puerto Rico.“
“We are excited to be working with SONY BMG to bring this timely material to audiences,” said Simon Fields. “The synergistic relationship of our two companies makes this a very strong and exciting project.“
Janet Sales, Nuyorican’s head of development, brought “Reggaeton” to SONY BMG Film. The deal was negotiated by Andrew Ross on behalf of SONY BMG, Bob Wallerstein for Nuyorican Productions and Matt Leipzig and Jordan Bayer at Original Artists for Albert Leon.
SONY BMG MUSIC ENTERTAINMENT has a stable of Reggaeton artists including Voltio, Calle 13, Alexis y Fido, Zion y Lennox, John Eric and M.R.P. as well as a label deal with the highly influential Puerto Rican imprint, White Lion.
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| Posted By: lux @ 6:28 PM | |
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January 23rd, 2006 at 2:49 pm
HELL YEAH!! REGGAETON IS THE BEST! PROPS TO JEN FOR MAKING THIS HAPENN! I WONDER IF SHE WILL BE IN THE MOVIE BUT I HOPE SHE DOES A REGGAETON SONG FOR THE SOUNDTRAC THATS FOR SURE!!
January 25th, 2006 at 12:23 pm
I hope she DOESN’T do a Reggaeton track for the soundtrack! I am adamantly defending her on Reggaeton forums, but if she does a track then I will just have to agree with the rest and say she is just jumping on the bandwagon. Making a film for the genre will help, but not making a track. I hope the movie comes out good, and that she does not try to steal the spotlight by acting in it. I know Marc Anthony used to write Hip Hop tracks, and it would be cool if he wrote some of the lyrics on the soundtrack, but I don’t think he should get too involved either. Either way, much luck on this endeavor!
Mangani de la 187
http://www.myspace.com/Mangani
January 25th, 2006 at 6:28 pm
i like that jlo iz gonna do a reggaeton movie i hope it all goes aight and hope she gets the spotlight.
January 25th, 2006 at 7:14 pm
I WOULD LIKE TO KNOW WHEN WILL THERE BE A CASTING CALL FOR THE MOVIE.
I WOULD LIKE TO HAVE AN INTERVIEW FOR THE LEAD ROLE..
THANK YOU SO MUCH…
January 26th, 2006 at 6:02 pm
hi martina i am 13 and i black and i think it’s a wonderful idea for a movie.give me a holla if you need any actors lol
i would love to be part of jen success
January 28th, 2006 at 1:06 am
YAY! i will watch this movie! and i bet it will doo fine! the movie is about reggaeton music and dancing, so its kinda like ‘rize’ but this one will be better
speaking of music, Jen wen will you come out with a new album!! and wens the video with LL comin out.
February 3rd, 2006 at 5:29 pm
YEAH THAT’S RIGHT! THIS MOVIE IS GOING TO B OFF THE HOOK! ITS A GREAT COMBINATION, JLO AND REGGEATON. CAN’T WAIT UNTIL IT COMES OUT! HOLLA!
May 25th, 2006 at 11:52 am
I’ve heard Omarion will be on this movie. Can somebody tel me if that’s true?
Thanks y’all from Spain.
June 27th, 2006 at 9:08 am
yeah he is rob da main character(omarion)
July 11th, 2006 at 6:55 pm
What’s CC’s real name?