MarketingSherpa Publishes Special Report on Celebrity Fashion Ecommerce: Data on Jennifer Lopez and others

MarketingSherpa announces its newest special report, ‘Behind-the-Scenes Test Results from Celebrity Fashion eRetailers’. The Report features data, creative samples, and lessons learned from the marketers behind ecommerce sites for Jennifer Lopez, Baby Phat, and Orange County Choppers.

This Special Report is 95th in a series of Case Studies and interviews MarketingSherpa has published on the topic of eretail marketing and ecommerce. Featured details include:
-How conversion rates for celebrity apparel sites are affected by waves
of traffic from television publicity
-Email marketing statistics for celebrity ecommerce sites
-Why celebrity sites cut affiliate marketing programs after initial launch periods
-How to use online sweeps entries as a market research tool
-How seasonality affects best days of the week for traffic and conversion

For a complete list of MarketingSherpa’s eretail/ecommerce articles:

MarketingSherpa is an award-winning publisher of Case Studies, benchmark data, and practical how-to for marketers in a broad range of industries, including software marketing, business-to-business lead generation, and consumer packaged goods. In addition to online advertising and marketing, MarketingSherpa also covers offline tactics including public relations, trade shows, direct mail, and radio campaigns.

More than 173,000 marketers in corporate America read MarketingSherpa every week.

5 Responses to “MarketingSherpa Publishes Special Report on Celebrity Fashion Ecommerce: Data on Jennifer Lopez and others”

  1. jarekch says:

    REBIRTH today became Super Platinum record, because I purchased one in WalMart, someone who grew up with Hard Rock music, Deep Purple, Led Zeppelin, Black Sabbath, AC/DC, Judas Priest, Saxon, Carlos Santana, Eric Clapton, Pink Floyd,
    Van Hallen, Metalica, Jean Michael Jare, Mike Oldfield, later all kinds of pop, disco, techno, trans, classic, music. I don’t really like rap and jazz, maybe some of it I’m ok with. Most of the songs I’ve heard from the net, and I really like it, so let’s make it 1,500,001 sold world wide and F*** YOU haters. LOL.

  2. ap says:

    good to hear that u bought it jlo rocks

  3. courtney says:

    thanks for just now buyin her cd i had it when it first came out well i have all of her cd’s anyways

  4. jarekch says:

    Yes, it’s true, Jennifer rocks. I was wondering if one of the songs from album Rebirth, (can’t believe ) This is Me, Jennifer remixed with for example AC/DC, this could of be a killer. I like this song, very strong one, also video for it could of be a #1 hot.Actually I was looking for dvd set and just decided to buy cd, anyway I mentioned that I’ve heard already most of the songs, even before they came out. Courtney, that’s very good that you have all of her cd’s, get dvd’s too, I’m getting some already.

  5. jarekch says:

    Maybe AC/DC has too hard and dynamic music for this song but Metalica could be really good.