Lost Planet’s Paul Martinez Cuts New Jennifer Lopez Video Featuring Fat Joe

Thanks to xox for this news submission!

Editor Paul Martinez of Lost Planet recently contributed his talent to the new music video, Hold You Down, for Jennifer Lopez with fellow Bronx native Fat Joe. The R&B ballad, which is a testament to hometown love, features the duo in various neighborhood settings as they sing about love, staying real, and loyalty.

The video opens with a cityscape scene of the Bronx, complete with New York subway and graffiti-ed walls. Fat Joe leans against the side of a brick structure covered with graffiti while Jennifer Lopez ambles along the top of a building. The two sing about being there for each other, even in the beginning of their careers when no one else believed in them. The clip includes familiar sights from the Bronx from the streets to local storefronts to apartments with religious paraphernilia to a group of young Catholic schoolgirls dressed in uniforms — as Lopez and Fat Joe continue to profess their appreciation for their hometown roots.

Lost Planet Editor Paul Martinez says that despite its seamless appearance, the video was quite difficult to edit. One major challenge was the short turnaround time of two days. Another was highlighting the dynamic between the two artists, as well as incorporating the images of the city in a musical style.

“It was actually a complex project because of the integration of the Bronx footage,” explains Martinez. “The interaction between Jennifer Lopez and Fat Joe, and even footage of the kids on the streets, had to be cut into the song in a meaningful and subtle way. At the same time, the vibe couldnt be too sweet since it was providing insight into Jennifers upbringing and culture. We found a good place for the integration of the footage without overdoing it. The passing moments of graffiti, buildings she lived in, subways and even religious icons all serve as indirect references to her childhood.”

Jennifer Lopez was very hands-on in the editing process providing comments that helped to develop the story in a personal way. In addition, the presence of Fat Joe adds another dimension to the video, as Lopez and the rapper are Bronx natives and friends in real life.

“The director, Diane Martel, and DP Malik Sayeed captured some amazing moments of the Bronx — moments that Jennifer would have seen growing up in the neighborhood,” concludes Martinez. “All of the shots help to set up the feeling for the song and doesnt make it the typical R&B ballad. The smooth collaboration and great narrative made this a fun project to work on.”

Title: “Hold You Down”
Artists: Jennifer Lopez featuring Fat Joe
Label: Sony BMG Music

Production Company: DNA/Los Angeles, CA
Director: Diane Martel
DP: Malik Sayeed
Producer: Caleb Dewart
Executive Producers: David Naylor, Sam Aslanian, Missy Galanida
Location: Bronx, NY

Editorial Company: Lost Planet/Santa Monica, CA
Editor: Paul Martinez
Assistant Editor: Patrick Griffin
Executive Producer: Betsy Beale
Producer: Carol Lynn Weaver

From MusicVideoWire.

9 Responses to “Lost Planet’s Paul Martinez Cuts New Jennifer Lopez Video Featuring Fat Joe”

  1. JLoMyQueen says:

    WHOAAAAAAAAAAAAAAAAA!!! THIS IS GREAT NEWS, THERE WILL BE A VIDEO 4 THE REMIX ITS OFFICIAL.. YESSSSSS, YESSSSS, YESSSSSSSSSS!! IM SO HAPPY RIGHT NOW, THAT VIDEO SOUNDS LIKE ITS GOING TO LOOK SO FLY AND HOTTT.. I CANT WAIT 4 IT TO PREMIERE… THIS IS GUARANTED TO BE A CERTIFIED HITTT!!! LOVE U 4EVER JLO, U DA BEST!!

  2. CzarCastic says:

    Eh? This is about the first video 🙂

  3. JLoMyQueen says:

    Ohhhh damn, yea you’re right Czar i think the article is talking about The original version of HYD.. damn i was too quick to get excited. damn i feel embarrassed now lol 😛

  4. AP says:

    OH JLOMYQUEEN U MADE MY DAY I WAS LMAO WHEN I READ UR COMMENT NOT MAKING FUN OF U THOUGH LOL AM OUT PEACE

  5. xox says:

    Thanks for posting the news bit, I submitted it long ago I thought u guys would of dissed it. lol

  6. lux says:

    Sorry xox, Czar just has a big backlog of email to catch up on.

    We always appreciate any information you can give us!

  7. xox says:

    Its okay I understand your hard work, its thriving 😀

  8. -+*Shane(+- says:

    why do you have this in here? the video came out a while ago

  9. Holly_crazymonkey@hotmail.com says:

    I Luv jlo she rocks! Her new song hold you down is gud, but i cant find any lyrics for the original version, only for the remix of the remix! Jlo ur new song rox even more than tha others n i didnt think that was possible! Go gurl… Luv ur no.1 fan HOLLY