JLO Lingerie by Jennifer Lopez to Team Up With Burdines to Distribute Custom Beach Umbrellas

JLO by Jennifer Lopez Offers Some Fashionable Shade in South Beach During
MTV’s VMA Weekend.

JLO Lingerie by Jennifer Lopez
is teaming up with Burdines department store to become the first fashion brand
to distribute beach umbrellas in South Beach, Florida. The umbrellas will
feature the JLO Lingerie logo and will be handed out by sexy models clad in
JLO Lingerie to South Beach goers on Saturday, August 28th and Sunday, August
29th. JLO beach umbrella giveaways will continue in Miami Beach on September
5th and 6th.
“We thought this was a fun way for the JLO Lingerie line to be involved on
the beaches of Miami during MTV’s Video Music Award weekend,” said Anne
DiGiovanna, VP of Marketing at Warnaco, “and everyone will benefit from the
cool and healthy shade that these unique fashion beach umbrellas will
provide.”

Source- Sweetface Fashions care of PR Newswire

4 Responses to “JLO Lingerie by Jennifer Lopez to Team Up With Burdines to Distribute Custom Beach Umbrellas”

  1. Javier says:

    I want a customized JLO beach umbrella lol. <—-Obsession :Yeah I need HELP: lol

  2. SweEtFacE says:

    LOL JAVIER. I CAN’T WAIT TILL JENNIFER MAKES A CONCERT ACROSS THE U.S. ESPECIALLY IN VEGAS BABY. GOOO JENNIFERRRRRRRRRR

  3. andy says:

    for what she cant even sing, i loved the vmas but
    seriously when i saw jlow with marc i got sick how dare she brack a family mom didnt teach her well, wuz up with that has isnt she a desiner

  4. Anonymous says:

    learn to spell kid…….plus jlo could sing, act, design, she is talented……….i love her ………. :sighz: